The Impact of O2O Online Service Quality, Online Trust, Online Satisfaction, and Online Word-of-Mouth on Online Purchase Intention
碩士 === 國立勤益科技大學 === 企業管理系 === 105 === With prevalence of smart phones and mobile devices, rapid growth of internet and rise of sharing economy, it influences the selling relationship among online stores, physical stores and consumers. Thus, it results in innovative e-commerce model of physical and v...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jydt78 |