The Influence of Restaurant Chain Brand Image， Conscious Service Quality and Intensity of Customer Interaction on Consumer’s Loyalty
碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 105 === This study based on relationship marketing theory (C-E-A model, cognition - emotion – action) and tried to verify whether the degree of consumers’ trust in the chain restaurant brand will affect their loyalty. This study further explores the important differ...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94032869161680570100 |