The study of he key factors for success or failure of independent coffee shop, in Taichung area

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 105 === Many studies explore on chain-store coffee shops in Taiwan area, but there are less related papers about independent coffee shops in Taiwan. Due to most of independent coffee shops are owners’ personal and free style, it is difficult to collect much informa...

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Bibliographic Details
Main Authors: Meng-Hung Chen, 陳孟宏
Other Authors: 陳家彬
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/83076887624111529642