Brand Everlasting Strategy of Taiwan''s Enterprise

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 105 === The purpose of this research program is to study on how the small and medium enterprises in Taiwan can develop their evergreen based long term branding strategies under limited resources. ln recent years, mainland China’s economy has risen abruptly with its...

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Bibliographic Details
Main Authors: Chung-Lin Lo, 羅中林
Other Authors: Hsiu-Yuan Tsao
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/77076521744708212767