Validation of Sentiment Analysis Approach: Taking Brand Personality as an Example
碩士 === 國立中興大學 === 行銷學系所 === 105 === This study employed an innovation brand personality quantitative survey and quality sentiment analysis research for the sake of validating dimension rating and sentiment score are consistent. This sentiment analysis approach integrated AFINN sentiment lexicon and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65884735628942130908 |