Exploring the Moderating Effect of Product Attributes on the Relationship between Consumers’ Satisfaction and Repurchase Intention in the O2O Business Model
碩士 === 國立中興大學 === 企業管理學系所 === 105 === Recently, O2O business model has become increasingly popular in different fields, both scholars and practitioners are closely concerned about this issue. Many retailers put their resources into channel integration. However, there aren''t few ca...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/57303411831455291861 |