To buy or not to buy: Malaysian University students’ green purchase intention
碩士 === 國立政治大學 === 國際傳播英語碩士學位學程(IMICS) === 105 === This research was driven by Theory of Reasoned Action (TRA) to examine the impact of ecological knowledge, ecological concern, and man-nature orientation on green purchasing (including both intention and actual behavior), with the moderating effect o...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/6vf6kx |