Exploring Female Consumers’ Usage and Buying Behavior of Anti-Acne Products–A Case Study of M Company
碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 105 === Taking the D brand of M Company for example, the study conducted the survey of consumer behavior in the anti-acne market and gave marketing advice for M Company. The online questionnaire and focus group interviews were adopted to understand Taiwanese fe...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/pe5cmd |