The effects of moral issues and product fit of endorser on purchase intention
碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 105 === The purpose of this research is to understand the effects on purchase intention when product fit and moral issue of endorsers are in different level. When product fit is different, the connection between product and endorser will be in different degree....
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/a8767z |