The study of the effect of experiential marketing on customers' attitude toward the activity participating：a case study of NSO piano marathon concert for 840 players
碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 105 === The term” Experiential Marketing” was firstly developed from Schmitt’s study in 1999. As experience itself can happen in any industry or any stage of purchasing, it is important to understand the process of how customer creates value through different...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/t97y68 |