A case study on the organizational transformations of the advertising agencies
碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 105 === The rise of the digital age in Year 2000 brought on consumer behavior change and as a result channels of marketing moved from T.V. commercials, radio, OOH and newspaper advertising to digital channels such as social marketing, content marketing, SEO, SEM,...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/8h254x |