The Technological Sense-making and Myth of LINE usage - A study of the enterprises innovate on promoting Brand Rejuvenation with LINE
碩士 === 國立政治大學 === 傳播學院碩士在職專班 === 105 === As many enterprises place great expectations in LINE’s ability to call out the youth, in order to find out whether the enterprises’ strategies in assessment and operation on LINE meeting the demand of the youth, this research looks into the experience of the...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/724kv9 |