A research of news feed ads effect between WeChat and Weibo: based on Elaboration Likelihood Model
碩士 === 國立政治大學 === 傳播學院傳播碩士學位學程 === 105 === Native advertising has emerged both as an exciting new way for digital marketers to engage with the consumer, and as a new source of advertising revenue for social media. In the China market, news feed ad, a major type of native advertising, has been very p...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/35jbj6 |