Marketing strategy analysis in online shopping festival: the case of Tmall Double 11 and JD.com 618
碩士 === 國立政治大學 === 國際經營與貿易學系 === 105 === Thanks to the advancement of Internet, E-commerce has become a big business. China is by far the largest market for business to consumer (B2C) e-commerce, with combined sales of over US$617 billion in 2015, ahead the United States and the United Kingdom. In 2...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/bjm4ge |