Public Service Product Design & Marketing : Using Taiwan Railway Administration’s “Tourism Express” as An Example

碩士 === 國立政治大學 === 行政管理碩士學程 === 105 === The conventional railway system operated by Taiwan Railways Administration (TRA) has faced the competitive-cooperative relationship with Taiwan High Speed Rail (THSR), local Metro and Lightweight Rail Transit (LRT) in Taiwan island since 2006. In the face of, t...

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Bibliographic Details
Main Authors: Ye, Yu-Cian, 葉宇倩
Other Authors: 陳敦源
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/6ws773