Strategic similarity and firm performance: the tension between legitimacy and competition

博士 === 國立政治大學 === 企業管理學系 === 105 === Should firms behave differently from or similarly to competitors? Being distinctive helps develop competitive advantages and win competition. Being similar contributes to gaining legitimacy and protecting firms from public suspicions, challenges, and punishments....

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Bibliographic Details
Main Authors: Gong, Tian-Jyun, 龔天鈞
Other Authors: Yu, Chwo-Ming Joseph
Format: Others
Language:en_US
Online Access:http://ndltd.ncl.edu.tw/handle/cw4su6