An empirical study on consumer brand engagement in the context of mobile service providers in Taiwan
碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 105 === While the focal point in marketing discussion is moving away from goods and getting closer towards service, highlighting the importance of consumer experience and the significant role of customers as value co-creators, the notion of consumer brand e...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/95gt3d |