Impacts of product consumer trust and positive WOM on purchase intention - The case in Vietnam
碩士 === 明新科技大學 === 管理研究所碩士班 === 106 === The Internet is growing at a rapid pace since early 1990s. Nowadays, it has become a new platform for e-commerce. Online shopping became more popular as it offers a more convenient way for customers to purchase. In Vietnam, there are a lot people keen on online...
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| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9fjcjr |