INTENTION TO USE MOBILE BANKING – THE APPLICATION OF DIFFUSION OF INNOVATIONS THEORY
碩士 === 明新科技大學 === 管理研究所碩士班 === 105 === In this study we constructed a comprehensive model integrating Diffusion of Innovations Theory, TTF and UTAUT to explore users’ intention on using mobile banking service and to understand user’ adoption on FinTech. Survey questionnaires and expert interviews we...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8c6u3h |