Analyzing the Digital Promotion Strategies of Traditional Radio Stations- Based on the Cases of Hit FM, ICRT, Chinese Broadcasting Corporation of China (BCC).
碩士 === 銘傳大學 === 新媒體暨傳播管理學系碩士在職專班 === 105 === According to Marshall McLuhan’s view, the emergence of any kind of media would definitely have important effects over the human society. The emergence and development of the mass media industry has changed the lifestyle and appearance of the human rac...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52640904454080915359 |