The Study of the Influence of Social Marketing, Consumer Citizenship and Concrete Environmental Knowledge on Water Conservation Behavior
碩士 === 銘傳大學 === 公共事務學系碩士在職專班 === 105 === This research aims to examine the relationship among water conservation behavior, social marketing, consumer citizenship, concrete environmental knowledge, theory of planned behavior (TPB) and principle of reciprocity. Totally 300 questionnaires were distribu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39185582450280911099 |