The Study of Bank Wealth Management - 4C Analysis on Strategic Marketing: the Case of DBS Bank
碩士 === 銘傳大學 === 管理學院高階經理碩士學程 === 105 === Since the 1991, the government has allowed banks to develop their branches. And after 1998, the approval of the privatization of the state-owned banks also allowed large-scale foreign financial institutions had stationed in Taiwan to develop. They also provi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19255798556123958421 |