Research of Impact/Influence of Experimental Marketing to Private Brand Purchase-Sample Case of TLW Private Brand
碩士 === 銘傳大學 === 管理學院高階經理碩士學程 === 105 === Base on report “Global Retailer consumer survey” posted by PWC, Taiwan in 2016 that global retailers are in the midst of revolutionary changes that driven by dramatic technology evolution, while net shopping proves to be convenient plus mobile unit functional...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00608729377874428223 |