Using Consumer Adoption Process to Examine the International Market Entry Strategy
碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 105 === Entering the foreign market is the main process of Internationalization. For most of companies, they are intentionally to be worldwide brands instead of leading domestic brands. On the other side, as the economy structure changes and economy development, the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53e6y2 |