The lmpact of Brand lmage, Internet Reputation and Conformity Behavior on Purchase Willingness-A Case Study of TTL HuaTiao Chicken Instant Noodles
碩士 === 康寧大學 === 資訊傳播研究所 === 105 === Many industries have begun to diversify in recent years just like TTL (Taiwan Tobacco and Liquor Corporation). TTL gives most people the impressions of producing liquor and selling it. Unexpectedly, its instant noodles become a hot item for customers and has its s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9jwbhw |