Applying Technology Acceptance Model and IS Continuance Intention Model to Consumer Behavior of Group Buying Online
碩士 === 康寧大學 === 企業管理研究所 === 105 === This study is based on IS continuance intention model and the technology acceptance model,in order to discuss the consumer behavior of group buying online. In this study, we conducted a questionnaire survey of consumers who had purchased on Group Buying online pla...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4p87n2 |