Study on McDonald’s innovative Business Model via the Value Network Perspective

• Main Authors: CHIU,CHENG-TUNG, 邱正東
• Other Authors: LEE,CHEN-KUO
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/p9xacj

碩士 === 嶺東科技大學 === 高階主管企管碩士在職專班 === 105 === Introduction to the business model first appeared in the information management field, after the rise of the Internet in the 1990s, the business model has become fashionable term corporate world, and attracted the attention of theorists, its meaning has expanded into a vast space enterprise management. In this paper, McDonald's Value Net Theory to explore innovative business models, while taking advantage of the case to analyze. The results showed that in a Western McDonald's, while operating real estate and clothing business in order to build a multi-industry network, enhance the overall competitive force, on the basis of multi-industry network, through commercial real estate control large number of customers, and then a large number of customers transferred to McDonald's franchisees in obtaining rental income through franchising, eventually forming "real estate + restaurant" value Network mode of cross-subsidies and the transfer of resources.