Study on McDonald’s innovative Business Model via the Value Network Perspective

碩士 === 嶺東科技大學 === 高階主管企管碩士在職專班 === 105 === Introduction to the business model first appeared in the information management field, after the rise of the Internet in the 1990s, the business model has become fashionable term corporate world, and attracted the attention of theorists, its meaning has exp...

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Bibliographic Details
Main Authors: CHIU,CHENG-TUNG, 邱正東
Other Authors: LEE,CHEN-KUO
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/p9xacj