The Effect of Placement Marketing of Korean Drama on Consumers’ Purchase Intention: The Role of Viewing Experience
碩士 === 嶺東科技大學 === 行銷與流通管理系碩士班 === 105 === Recently, watching Korean dramas has become a method to channel daily stress. The wide broadcast of trailers leads to increasing television ratings and excites the sales of products displayed in the dramas through placement marketing. To have product placeme...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8tc9m7 |