A Study on the Relationship between Crisis Management and Consumers’ RepurchaseIntention after a Food Safety Incident
碩士 === 嶺東科技大學 === 國際企業系碩士班 === 105 === The purpose of this study is to understand how a manufacturer should regain consumer confidence and have customers re-purchase their products after a food safety incident. In this study, the SPSS statistical analysis method is used for a descriptive statistical...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96w4dt |