A Research on Relationship among Life-Style, Brand Image and Situation of H&M’s Consumers
碩士 === 嶺東科技大學 === 流行設計系碩士班 === 105 === At present, H&M's annual sales and brand value on the rise in the world, but the growth rate has gradually slowed down. Will this trend affect the overall value and Taiwan market of the future ? Therefore, this study analyzes the characteristics of the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hykq3s |