A Study of Effect among Product Innovation, Brand Image, Perceived Quality on Consumer’s Purchase Intention: A Case on Gaming Products of Micro Star
碩士 === 龍華科技大學 === 企業管理系碩士班 === 105 === MSI started in 2010, independent of the general commercial and personal consumer computer market, the so-called gaming market, the first laptop products, after more than five years of deep plowing and efforts to board the global gaming in 2015 Shipments of the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56cnwn |