How Vietnamese Cultural Values Impact on Gift Brand Choice Behavior in Lunar New Year: The Case in Ho Chi Minh City, Vietnam
碩士 === 龍華科技大學 === 企業管理系碩士班 === 105 === Buying and giving gifts in Lunar New Year becomes indispensable cultural trait of Vietnamese. Nevertheless, to date, quite rare of researchers explore why this such behavior are common in this occasion. Consequently, this paper aims to examine how components of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5cej3n |