A Study on the Consumption Behavior of Sports Marketing:A case Study of Professional Baseball Fans in Kaohsiung Area

碩士 === 高苑科技大學 === 經營管理研究所 === 105 === Chinese Professional Baseball League under the protection of the government, seems to have become a "franchise" of the exclusive cause of its future development and the huge business opportunities are just around the corner. However, the operation of t...

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Bibliographic Details
Main Authors: CHEN,CHI-HO, 陳祈和
Other Authors: LEE,I-CHAO
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/pk4hqc