The Study of Experient Marketing in Consumer Behavior at Video Industry.

碩士 === 高苑科技大學 === 經營管理研究所 === 105 === With the rise of living standards among nationals and consumer awareness, products of mass customization no longer suit consumer preferences. Instead, products with emphasis on personal tastes, experiences and values have gradually gained popularity. Under the i...

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Bibliographic Details
Main Authors: LIAO, SHIH-CHIEH, 廖世傑
Other Authors: Lee, I-CHAO
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/73759912409736901458