A Study on the Relationship between Online Auction Fairness and Consumer Loyalty

碩士 === 高苑科技大學 === 資訊科技應用研究所 === 105 === The important issue of fairness is a positive significant relationship of fairness perceived and customer loyalty in the physical marketing. Most of network marketing studies of perceived fairness have happened in the Internet shopping service recovery, and li...

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Bibliographic Details
Main Author: 王姿云
Other Authors: 陳月香
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/14786148177777967692