The Effect of Corporate Social Responsibility, Perceived Value on Brand Image for Banking Industry-Brand Awareness as a Mediator

碩士 === 國立高雄應用科技大學 === 企業管理系碩士在職專班 === 105 === In recent years, corporate social responsibility has gradually become one of the important issues that enterprises and society attach importance to. The relevant academic literature also has an increasing trend. How can banks make good social responsibil...

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Bibliographic Details
Main Authors:	SHIH HSUAN-YU, 史軒宇
Other Authors:	YEH,HUI-JHONG
Format:	Others
Language:	zh-TW
Published:	2017
Online Access:	http://ndltd.ncl.edu.tw/handle/z625cd

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