Service or Brand? An investigation of Customer Purchase Behavior for Low Cost Carrier – Application of the Attachment Theory
碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理研究所 === 105 === Over the past decade, the overall market share of low-cost carriers (LCCs) around the world has risen from 17.5% (in 2007) to 25.5% (in 2017). There are totally sixteen LCCs running their business in this competitive Taiwan market, served destinations inc...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92978862155247515287 |