The research of the motivation, loyalty and repurchase intention of consumers for specialty coffee shop- A case study of Kaohsiung

碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理研究所 === 105 === Since 2008, Taiwan has been blowing a specialty coffee trend and more and more specialty coffee shops established. Affected by European and American fine coffee culture, as well as the upgrading of the level of knowledge and economic progress and prosperi...

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Bibliographic Details
Main Authors: YANG, DAO-SIN, 楊道欣
Other Authors: LI, YI-MIN
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/64233558486940414636