The Brand Image、Perceived Value and Customer’s Satisfaction-A Case Study of Howard Hotels ·Resorts ·Suites-
碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理研究所 === 105 === The hotel industry plays an important role in tourism and business industry. It is essential to enhance the hotel service quality, satisfy the customer demand, to strengthen the brand value in the tourism industry. This study aims to explore the relations...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3x6www |