Applying eyetracking to explore the effects of different types of web pages on the attention of mobile advertising
碩士 === 國立高雄應用科技大學 === 資訊管理研究所碩士班 === 105 === The rapid popularity of smartphones has led to the rise of the Internet market; thus, topics such as the effects of online advertising have become increasingly crucial. It is known that viewers exhibit different levels of attention toward such advertiseme...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/vqw65b |