The Influence of Media Coverage on new product performance – Brand Equity and Corporate Reputation as Moderators
碩士 === 國立高雄應用科技大學 === 企業管理系 === 105 === This paper explores the influence of media coverage on new product performance by using regression analysis in order to explore the impact of abnormal stock returns on new products declared by listed companies in 2010 to 2015. To add brand equity and the corpo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q3r95c |