The Study of Purchase Motivation in Smart Phone for Junior Students
碩士 === 開南大學 === 商學院碩士在職專班 === 105 === Abstract With advances in information technology, consumers’ needs for smart phones on the market have become widespread, especially apparent in younger consumer groups. Because smart phones surpass traditional cellphones in convenience and functionalities, the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95473564598020460767 |