A Case Study on Experiential Marketing, Satisfaction and Loyalty of a Sports Fitness Equipment company
碩士 === 開南大學 === 商學院碩士在職專班 === 105 === Experiential Marketing is the result of the evolution of future experiential economy. There are more and more manufacturers began to provide product experience to customers for enhancing customer satisfaction, customer loyalty and increasing purchase intenti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13958513208695463772 |