The Research on the Performance of Integrated Marketing Communications and Event Marketing—The Case Study in the Guinness World Record-Broken Event of the Largest Display of Taoist Statues, 2016
碩士 === 國立金門大學 === 運動與休閒學系 === 105 === 【ABTRACT】 This study is to explored the whole processes of planning and execution of a Guinness World Records campaign—The Largest Display of Taoist Statues, 2016, and to dig into those models adopted in the event marketing, and those tools used for performan...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38168841627173984372 |