An Impact of Social Media Marketing on Cosmetics Consumers'' Online Behavior-A Case Study of Facebook

碩士 === 高雄醫學大學 === 香粧品學系碩士班 === 105 === In recent years, the arrival of the social media era makes the content of information is no longer transmitted by a single owner to the consumer, but consumers can receive information at the same time can become the main content of the release, and other consum...

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Bibliographic Details
Main Authors: Yi-Chen Feng, 馮奕榛
Other Authors: Kuan-Nien Chen
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/66905854351157290265