A Study on the Relationship of Service Quality, Brand Image and Customer Loyalty for the Consumers of Specialty Coffee Shop.
碩士 === 義守大學 === 管理碩博士班 === 105 === This study aimed at understanding the differences among service quality, brand image and customer loyalty, and also exploring the correlations among service quality, brand image and customer loyalty for different independent variable specialty coffee shops of consu...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2017
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Online Access: | http://ndltd.ncl.edu.tw/handle/nc7v36 |