EVALUATING THE CUSTOMER E-LOYALTY IN DRINKING BEER OF HABECO

碩士 === 義守大學 === 企業管理學系 === 105 === In the current e-business playground, the role of customer e-loyalty is proved to be even prominent. Customer e-loyalty is always recognized as one of the most important digital marketing elements which contribute to more positive customer experiences and strengthe...

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Bibliographic Details
Main Author: Trinh Viet Hung
Other Authors: Jesse Yu-Chen Lan
Format: Others
Language:en_US
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/87z8qq