Study on the marketing strategies of Kaohsiung Spring Arts Festival:The perspective of integrated marketing communication
碩士 === 義守大學 === 大眾傳播學系 === 105 === From the perspective of integrated marketing communication（IMC）, the study examines the planning and execution of Kaohsiung Spring Arts Festival（KSAF）, the annual arts event in Kaohsiung City. With the methodology of documentary collection and in-depth interviews o...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84206802317458420710 |