A Study on the Relationship between Promotion Activity and Impulse Purchase Intention- Perceived Savings as the Moderator
碩士 === 醒吾科技大學 === 行銷與流通管理系所 === 105 === ABSTRACT In recent years, living expenses inflate while incomes remain unchanged. People are more carefully spending their money. They tend to rethink and reevaluate the goods before buying. Therefore, companies and stores make use of a variety of promotional...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/384w5z |